THE South African Fashion Designers Agency (SAFDA) in partnership with Services SETA, is searching for 150 fashion designers and craft producers that will take part in their 12 month learnership program.

The intake is for young people residing within the jurisdictions of Amathole District Municipality, Buffalo City Metropolitan Municipality, Mnquma Municipality and Nelson Mandela Metropolitan Municipality.

The Eastern Cape has an unemployment rate of 32.2% and is rated amongst the poorest in the country.

In addressing this societal crisis and striving to ensure the province retains its talent of young people between the ages of 18 and 40, the offer is for those involved in formal fashion design and with craft qualification with a call to apply before January 28 for an opportunity to participate in the New Venture Creation.

The program, which was launched in 2016, will benefit about 65 learners that are set to graduate this calendar year having been equipped with prerequisite skills to start and operate successful businesses in the fashion industry.

To qualify for the New Venture Creation you need to possess an NQF Level 2 Learnership, a South African citizen with a Diploma in Fashion, Further Education and Training Certificate NQF Level 4 or National Certificate in Vocational Studies NQF Level 4.

Successful applicants will receive a monthly stipend, theory, practical experience to nurture their trade and a chance to build successful fashion brands.

SAFDA Founder and chairman, Sonwabile Ndamase, who is a renowned fashion business guru and much-lauded designer who was catapulted to world fame for his ‘Madiba-style shirts’ said the agency was looking for young people who are determined and ambitious to own their own businesses one day and contribute towards the growing fight against poverty and joblessness in the province.

The field of fashion design is glamorous, challenging, exciting and fiercely competitive. Successful professionals in the fashion design field often have the opportunity to work with celebrities and leaders of industry.

Becoming a successful fashion designer requires determination, perseverance, education and skill. The New Venture Creation will offer aspirant fashion designers and craft producers with solid platform and building blocks to launch their careers and businesses,” Ndamase said.

The core strategy behind this project is to bring to the attention of the government that we can use fashion to take the Home of Legends [Eastern Cape] brand abroad. As opposed to adverts – we must start thinking cultural products and promoting our heritage.

For this to happen what better way than to empower the youth who in turn will help sustain the campaign and offer fresh identities and expressions about what it is to be young, gifted and living in the Home of Legends,” he added

The Mandela shirt and the South African flags are iconic South African insignia that reflect not only the country’s democracy but also its sovereignty.

We want to use this opportunity as we rebrand our province. Fashion and hand made products are incredibly powerful tools to use here. These and other cultural products [film, music etc] are prime targets for putting the province’s brand in the travel agenda,” Ndamase said.

Interested graduates are invited to submit their applications including CV, original copies of certified certificates (qualifications), medical proof of disability (if applicable) on or before 28 January 2018 to:


Postal and physical address: SAFDA Offices, August House, 1st Floor

76 End Street Johannesburg 2001

Fax to Email: 086 542 1478

Issued by SAFDA


For media enquiries contact:

Sinethemba Gayiza

Media Liaison Officer

078598 4955


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